1. Coaches should have played the game. They should have experience in your specific field or have led the type of business you’re building. You want a coaching partner who brings credibility and resources beginning on day one.
  2. Coaches should be prepared and prompt. You want a coach who is ready to work, and one who follows an agreed-upon plan. She should also be respectful of your time — and available when needed.
  3. Coaches should fully respect their clients. Coaching is not about creating a client clone. Effective coaching involves helping clients learn about themselves, and helping them develop new ways to leverage their unique skills.
  4. Coaches should be able to offer advice you can act on. Some coaches know a lot — they may even have all the answers to life — but if they can’t convey information, ideas, and insights in ways people can understand and implement, they aren’t offering effective coaching.

Copyright 2007, High Impact Training & Coaching Systems