Below is a list of some of Franklin's thirteen principles that would help any professional salesperson.

  • Silence — Speak not but what may benefit others or yours; avoid trifling conversation.
  • Order — Let all your things have their places; let each part of your business have its time.
  • Resolution — Resolve to perform what you ought; perform without fail what you resolve.
  • Industry — Lose no time; be always employed in something useful; cut off all unnecessary actions.
  • Sincerity — Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.
  • Tranquility — Be not disturbed at trifles, or at accidents common or unavoidable

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